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Insight; New York Hospitality Professionals - This Week: Chris Reed

May 11, 2020




Insight; New York Hospitality Professionals, a weekly interview series with professionals from the MICE industry in New York. 


These are uncertain times for our industry – yet we believe that now is the moment to bring our industry closer together by strengthening our ties and relationships on a more human level.  It is for this reason that Shackman Associates is undertaking a series of interviews with other New York hospitality professionals to learn how they are managing during this time. 

Today we are publishing the second episode of our weekly series called Insight; New York Hospitality Professionals. This week Karen Shackman, President and CEO of Shackman Associates interviews Chris Reed, Director of Sales & Marketing at NYC’s newest luxury hotel, Equinox Hotel, Hudson Yards.



Karen Shackman: Thank you, Chris.  It is good to reconnect again after our fun and informative site inspection of the hotel earlier this year.

Who would have thought then that our next conversation would be under these circumstances while working from home?

I greatly appreciate you taking the time to share your current personal and professional situation with us. We believe that communication is key and that sharing these insights can help other hospitality professionals going through these though times.


Karen: Chris, please tell us a little about yourself and your role at the property.


Chris: Hello Karen, thank you, I appreciate you reaching out for this interview. 

I’m Chris Reed, Director of Sales & Marketing for NYC’s newest luxury hotel, Equinox Hotel, Hudson Yards.  I was the second official hotel-based hire and have been with the company since the early pre-opening construction days (nearly two years now).  With a background in luxury hotel sales and marketing, as well as certifications in both personal training and nutrition health coaching, the opportunity to work for Equinox Hotels and open their flagship hotel was quite honestly a dream come true for me.


Karen: I can only imagine.  The Equinox is certainly a great property and it seems your personal interests are very much aligned with the company’s philosophy.  What is your current situation? Are you in lockdown? And if so where? 


Chris: I decided to stick it out here in the city, locking down in Chelsea. I’ve self-quarantined for nearly two months now.


Karen: Chelsea is a such a fun neighborhood and so close to the Hudson river. How do you organize your daily routine, shopping, meals, workout etc.? 


Chris: Working out is one of the only outlets that’s keeping me sane through this difficult time.  I’ve been rotating 5 mile runs down vacant streets every other day (masked of course), and practicing workouts at home the other days, using everything from weighted backpacks to resistance bands to get the job done.  Equinox Hotels just released all of our in-room AM/PM Rituals content to the public to offer a series of breathwork, stretching and meditation practices.  I encourage you all to check it out (link: https://equinox-hotels.com/nyc/the-experience/rituals/). These have been extremely helpful tools to bring clarity and balance to my ‘new normal’ lifestyle. 


In trying to make the best of this time, I’ve been steadily following a low-carb diet:  green smoothies, lean meats, seafood and tons of veggies from my local Westside Market.  Red wine in (mostly) small doses- thank you Drizly for delivering!  My goal is to come out